Friday, May 22, 2020

Effective Communication Skills And How Sexual Assault...

Effective communication skills are important in everyday life, from home to work and even social outings. Working with trauma patients it is vital to have effective communication skills. In particular those healing from child sexual abuse, sexual violence and domestic abuse (Sanderson, 2013). The American Psychological Association (2015) defines trauma as and ‘emotional response to a terrible event such as rape...reactions include; flashbacks, nausea, unpredictable emotions, strained relationships and headaches’. This research essay will examine how verbal encouragers, active listening and providing a sense safety are all skills that are important to a Sexual Assault Worker and why they are imperative. As well as aiming to understand†¦show more content†¦A beneficial way of avoiding this is the use of verbal encouragers. According to Hazelwood Shakespear-Finch (2011) â€Å"Hhmm†, â€Å"Aahh†, â€Å"Right†, â€Å"Oohh†, â€Å"Okayâ⠂¬ , â€Å"Aha† or â€Å"Mmhm† are just some of the short phrases or words a practitioner may say to confirm they are listening to their client. With the occasional use of these verbal encouragers, it sidesteps any unnecessary confusion that may hinder the client practitioner relationship. Non-verbal encouragers can also make it easier for people to speak. Simple eye contact, nods, smiles and facial expressions can leave people feeling relaxed and more willing you talk (Dawn, 2002). In situations where there are cultural differences verbal and non-verbal encouragers are not as positive. Take for example a client who is an Aboriginal Elder and the practitioner who is a young Caucasian Social Worker that was unaware of Aboriginal cultural protocols and etiquette. In Western culture it is respectful and a sign of active listening to look a person in the eye the whole time you are conversing with them. However for Aboriginals it is complete reverse, when you don’t look straight into an Aboriginal person’s eyes you are showing them that you respect them. Situations such as these can make both parties feel uncomfortable (Laguerre, Shanahan, Ferguson, 2014). Active Listening is a key communication skill that is vital when taking to truma affected clients Hazelwood Shakespear-Finch (2011) describe it

Monday, May 18, 2020

Corporate Social Responsibility And Human Rights - 943 Words

CORPORATE SOCIAL RESPONSIBLITY Nicholas S Jones ACED 4050 Valdosta State University March 20, 2016 CORPORATE SOCIAL RESRPONSIBILITY (CSR) Introduction Today, the world faces numerous challenges ranging from dreadful environmental conditions through poverty and human rights, to energy and resource supply issues. Social responsibility policy focuses on using the capabilities of a business to improve lives and sustain our planet through contributions to local communities and society at large. In other words, a business should fully realize it’s potential as an organization to make a better world through corporate self-regulation assimilated into a business module. CSR and Human Rights The global community expects companies to operate with due admiration for human rights. Beyond meeting regulatory requirements and social expectations in areas in which they operate, by proactively presenting more rigorous international standards such as the United Nations Global Compact, companies will reinforce their commitment to human rights. In 1998 the Secretary General of the UN, declared that he â€Å"was building a more solid relationship with the business community. Thriving markets and human security goes hand in hand: without one we will not have the other† (Annan, 1998, p. 1820). Afterwards, a World Economic Forum was held in 1999. At the forum, Kofi Annan introduced what is known the ‘Global Compact’. This is the ten principles agreement between theShow MoreRelatedCorporate Social Responsibility : Business Communication And Technology835 Words   |  4 Pages Corporate Social Responsibility Business Communication and Technology Due Date: 29th August Teacher: RYANCL Form: 11O â€Æ' Table of Contents Corporate Social Responsibility 2 Introduction 2 Legal Requirements 2 Drawbacks/Disadvantages 2 Industry Example – Carnival Australia 3 Conclusion 4 Recommendations 4 Reference List 5 Appendix 1 6 Appendix 2 7 â€Æ' Corporate Social Responsibility Introduction What is Corporate Social Responsibility? The responsibilities a business has to the environment, societyRead MoreCorporate Social Responsibility ( Csr ) Encompasses Business Practices Involving Actions988 Words   |  4 PagesCorporate Social Responsibility Corporate social responsibility (CSR) encompasses business practices involving actions that benefit the organization and the stakeholders, which comprises of the society (Schermerhorn, 2012). â€Å"CSR is becoming more mainstream because pioneer companies are embedding sustainability into the core of their business operations to create shared values collectively for business and society.† - Liz Maw Understanding Microsoft’s Corporate Social Responsibilities MicrosoftRead MoreCorporate Social Responsibility at Carrefour1122 Words   |  4 PagesCorporate Social Responsibility (CSR) at Carrefour Introduction: In an era of globalization, international trade deregulation and continual push-and-pull between industry and environment, it can be extremely difficult for a multinational corporation to maintain a competitive business model in balance with a meaningful sense of Corporate Social Responsibility (CSR). This is especially true for the largest retail companies in the world, which typically depend on the retention of extremely lowRead MoreJapan s Corporate Social Responsibility989 Words   |  4 Pagespositive public relations. This strategy is known as corporate social responsibility. In the article, seven case studies of Japanese Multinational Corporations operating in South Africa and Tanzania are examined, which consider how the corporate social responsibility is influenced by organisational geographies. Examining these studies may help in developing a greater understanding in global management as it relates to corporate social responsibility policies. Throughout this paper four of the case studiesRead MoreChallenges in Implementing Csr1580 Words   |  7 PagesChallenges in implementing CSR Corporate Social Responsibility can be separate into internal dimension and external dimension. Internal dimension and external dimension Internal dimension focuses on organizational practices with respect to internal stakeholders that should be aligned to corporate social responsibility standards. It includes human resource management, safety and health, environmental impact and corporate change. External dimension focus on an organization practices towards externalRead MoreOrganizational Culture And Corporate Social Responsibility Essay1654 Words   |  7 PagesIntroduction The main purpose of this research is to create a link between Organizational Culture and Corporate Social Responsibility. The Organization Culture and the Corporate Social Responsibility affair is a subject every business talks about and I have done my research on Google analysing and finding the correlation between Corporate Social Responsibility and Organizational Culture. Google supports so many people to find information and stay alert of the news. Within couple of years Google hasRead MoreCorporate Social Responsibility ( Csr )1550 Words   |  7 PagesCorporate Social Responsibility (CSR) is a model for incorporating ethical trade into their business models in order to benefits society. Corporate social responsibility is a term which develops â€Å"corporate culture†. Corporation incorporated each area into their business models as well as culture. It could be argued that companies have an ethical and moral obligation to help different communities that they operate and provide some advantages to employees. However, other experts argue that the mainRead MoreIndigenous Cultures in Indonesia Today1014 Words   |  5 Pagesto what extent corporate interest can be held responsible for the disappearance of native cultures (Countries and Their Cultures , 2012). The extent to which corporate interest can be held responsible is a dilemma that needs to assess the risks and benefits to a community. The basic principle of universality, equality and non-discrimination entitles the indigenous people to full range of rights that constitute the international law. Office of the High Commissioner for Human Rights (OHCHR) reportsRead MoreThe Friedman Doctrine And Social Responsibility1276 Words   |  6 PagesTaking a share holder approach to social responsibility, Milton Friedman views shareholders as the economic engine of the organization and the only group a firm must be socially responsible to. For the risk taken by investing in the firm, Friedman says the goal of the firm is to maximize profits and return portions of those profits to shareholders. Because a firms’ only concern is to increase profits for themselves and shareholder, they have not social responsibility to the public or society. The shareholderRead MoreSubmission to Local Ne twork1039 Words   |  5 Pagestwo in the ten principles of the Global Compact. Principle one requires that business should respect human rights including those in the Universal Declaration of Human Rights. And businesses are asked to do something to undertake more environmental responsibility under principle eight. â€Å"As an established industry leader in the areas of human rights and ethical business†(see Embedding Human rights in Business Practice iii), we believe Cadbury has a ground to say in these respects. We quite agree

Thursday, May 7, 2020

The Quest Is A Carries For The Expulsion Of Iraqi Forces...

The Quest is a carries on from where the author’s award winning book The Prize left of with the expulsion of Iraqi forces from Kuwait, and the imminent fragmentation of the Soviet Union, which concluded with the rise of OPEC, and the profound resulting shift in the axis of world power, as developed nations adjusted to a new and relatively less self-sufficient reality. It explores the multifaceted world of the modern oil and gas industry, with new game changers, both as producers (Brazil, Central Asian), and also as consumers (the emerging economies of the BRICS nations). He explores the critical importance of electricity, this he characterized as the many essentials of modern society and communication, such as Ipads, smartphones, laptop computers, electronic books, all these â€Å"gadgetwatts† as he calls them, account for the bulk use of electricity. He expresses himself to be an advocate in anthropogenic climate change; he summaries the struggles in reaching any kind of international accord, but determines that the growing awareness of its impact is encouraging greater energy efficiency and above all an interest in renewables. In The Quest, Yergin picks up the thread of the story in the latter part of the 20th Century, a time in which fossil fuels have shared the stage with other forms of energy more favored by certain policy makers, while the world staggered from the break-up of the Soviet Union and the emergence of newly independent oil-producing nations in the former SovietShow MoreRelatedNational Security Outline Essay40741 Words   |  163 PagesCONTENTS FOR NSL READING CHAPTER 1: National Security Law and the Role of Tipson 1 CHAPTER 2: Theoretical approaches to national security world order 4 CHAPTER 3: Development of the International Law of Conflict Management 5 CHAPTER 4: The Use of Force in International Relations: Norms Concerning the Initiation of Coercion (JNM) 7 CHAPTER 5: Institutional Modes of Conflict Management 17 The United Nations System 17 Proposals for Strengthening Management Institutional Modes of Conduct 23 CHAPTERRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslittle significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable

Wednesday, May 6, 2020

The Women s Rights Movement Essay - 987 Words

In the late nineteenth century, woman was seen as a sign of weakness and seek for equality. Some of their jobs include teaching, secretary, and cooking. The most noticeable situation that occurs is that women were never given the opportunity to voice their opinion on what kind of job that they should do. In addition, voting at this point of time for women was quite impractical. The wartime was a difficult time for women who wanted to capitalize on an opportunity. They wanted a job to prove to men that they are much stronger. However, there was hope when the U.S. woman’s rights movement began. A woman by the name of Elizabeth Cady Stanton started the movement at Seneca Falls, New York, in 1848. Elizabeth stated that, â€Å"We hold these truths to be self-evident,† proclaimed the Declaration of Sentiments that the delegates produced, â€Å"that all men and women are created equal, that they are endowed by their creator with certain inalienable rights that among these are life, liberty, and the pursuit of happiness.† In James Roark book, The American Promise, Stanton and fellow activist, Susan B. Anthony, launched the National Woman Suffrage Association in 1869. This group was created to raise awareness to women who desire to vote. In addition, the two activists felt that they could be a role model for woman around the world by taking action. Over the years, an uprising of woman’s protesting emerges as a national attention. In addition, women wanted access to higher wages, socialShow MoreRelatedThe Women s Rights Movement702 Words   |  3 Pagesthat the women’s rights movement in the United States failed to accomplish its goals in the early –mid 19th century because the slavery issue was never resolved is unfounded. In the early-mid 19th century, women began to demand change in American society, as they challenged the traditional roles of women politically, socially, and economically. - political, social, and economic change {Challenged the traditional views of women - pushed the boundaries – public sphere/life of women changed dramaticallyRead MoreThe Women s Rights Movement874 Words   |  4 Pages1848 to 1920, the women’s rights movement demonstrated the first true act of feminism, founded by a group of women rights activists to combat against women’s suffrage in the United States. By the 1960’s radical feminists also known as the woman’s liberation movement once again took up the fight for equality amongst men and woman, yet by the late 1990’s early 2000’s it had begun to change, losing its primary focus of fighting for a woman’s right, and becoming a burden on women today. The blowback fromRead MoreThe Women s Rights Movement1659 Words   |  7 Pagesmen and women, the women’s rights movement in Pakistan has just begun. People are starting to protest against discriminations that women face in their daily lives that disable them from having a voice in society. Some of these discriminations involve men being able to divorce their wives without her consent, women’s voices having half the weight of a man’s in court, and female heirs inheriting less money or property than a male heir (â€Å"Sharia†, 9). Groups like the Pakistani Women’s Rights OrganizationRead MoreThe Women s Rights Movement1366 Words   |  6 PagesWomen’s Rights Movement The equality women have today did not just happen over night.In this passage there will be evidence of an impowering fight that women over came to say WE ARE IMPORTANT TO!! All the brave strong women that fought this battle, along with the obstacles women still face today.Also the surprising fact that women’s rights also consists of racism and sexual orientation.This movement was necessary, and is truly an accomplishment in history. The first outbreak of confidentRead MoreThe Women s Rights Movement1091 Words   |  5 PagesAmerican history, women have constantly been suppressed. It was believed overall that women were not supposed to work, but to stay home, cook, clean, make clothes, and take care of the child(ren). Basically, a woman was considered her husband’s property. It was not until 1920s that women were finally able to get the rights they deserve, such as birth control, new divorce laws, and ultimately the right to vote, which was the main focus of the Women’s Rights Movement. This movement consisted of manyRead MoreThe Women s Rights Movement1547 Words   |  7 PagesFlorida SouthWestern State College The Women’s Rights Movement What was the significance of the Seneca Falls Convention on the Women’s Rights Movement? Jennifer Flores AMH2010 Mr. Stehlin 16 November 2015 The Women’s Rights Movement began in 1848 with the first assembly of women and men gathering to discuss the civil, social, and other conditions of women. The Seneca Falls Convention was the start of the women’s movement. The two women who organized this event were Lucretia Mott andRead MoreThe Women s Rights Movement1420 Words   |  6 Pageswomen’s rights movement in the United States in the early –mid 19th century did not fail to accomplish its goals, as slavery was not an issue women wanted to resolve (address?) In the early-mid 19th century, some women began to demand change in American society (as they challenged the traditional roles of women politically, socially, and economically?) -political, social, and economic change {challenged the traditional views of women - pushed the boundaries – public sphere/life of women changedRead MoreThe Women s Rights Movement1620 Words   |  7 Pageshas improved over the last several years in the broader culture and by police, self-blame and shame has persisted among victims, leaving them just as unwilling to come forward.†(Gray. para. 10) The women’s rights movement is still going strong, and there have been major accomplishments for women within the last several decades. In 1968, the fair housing act made it no longer possible for a woman to be turned down by a landlord based solely on her being female. In 1986, the legal definition of ‘sexualRead MoreThe Women s Rights Movement881 Words   |  4 PagesThe Women’s Rights Movement, 1848–1920 1. â€Å"The first gathering devoted to women’s rights in the United States was held July 19–20, 1848, in Seneca Falls, New York.† 2. Principal organizers : Elizabeth Cady Stanton (a mother of four, the Quaker, abolitionist ) 3. Social and institutional barriers that limited women’s rights: family responsibilities, a lack of educational and economic opportunities, and the absence of a voice in political debates. 4. Stanton and Anthony created the National WomanRead MoreThe Women s Rights Movement1813 Words   |  8 PagesOver a hundred years ago, one event created chaos among gender roles and here are some of the initial factors of how rights for women started as a predicament which later began to evolve into a much larger problem that involved many people around the nations. Over the course of history, many issues had change the world to what it has become today. Many problems led to social, economic, and other changes. One small event is able to cause more obstacles, which eventually leads to larger complications

Marxism in the Grapes of Wrath Free Essays

In The Grapes of Wrath by John Steinbeck, Steinbeck uses Marxist ideals to plot the long struggle experienced by the Joad family. The Joads’ experiences prove that the Bourgeoise abuse their power in order to control the Proletariats, alienating and exploiting their class to prevent revolution by forcing them to work for barely enough money. Families who had lived and worked on their land their whole lives became workless as the bank repossessed homes to sustain profit. We will write a custom essay sample on Marxism in the Grapes of Wrath or any similar topic only for you Order Now The bank had become a â€Å"monster† led by the Bourgeoise to exploit the families for their houses and jobs, leaving them with almost nothing. People were often forced to work with this monster in order to feed their own families, it was known for â€Å"making people do what it wants† (Steinbeck 34), despite who would be hurt in the process. This was a tool used to prevent the Proletariats from forming a union, because the â€Å"bank isn’t like a man† (Steinbeck 33) and there was no person to punish for doing them wrong. Pushed off of their land, the families moved west where they were promised work and an easier life in return for having to give up their homes. The Bourgeoise’s promises fell short as more and more families migrated west, minimizing the number of jobs and money available. Their pay was repeatedly cut, reducing it to too little to feed their families. Outside of working, the workers were kept from each other in order to prevent unity, the first step to a rebellion. This need to control stemmed from the Bourgeoise’s extreme greed to keep their power and their money by taking away anybody else’s. A divided nation is easier to control then one united. To avoid the consequences of unity, the police would â€Å"make them fear, hate, suspect each other† (Steinbeck 151). This growth of alienation among the lower class was the Bourgeoise’s tool of exploitation to avoid rebellion against those of higher social status. The laws in the area were bias and only in place to benefit the Bourgeoise. If such a place of social equanimity existed, the local police forces tried to find ways to sabotage and abuse the area to break the forming union. Even when migrating from place to place, members of the Proletariat were unable to escape the greedy control of the Bourgeoise. They abused their powers of endless wealth and legal freedom to maintain their high status at the expense of those who occupied the poorer classes. How to cite Marxism in the Grapes of Wrath, Papers

Halina Essay Example For Students

Halina Essay HALINA MOUNTAIN RESORT (C) I. AREAS OF CONSIDERATION (SWOT ANALYSIS) A. STRENGTHS: 1. Halina Mountain Resort is a company owned business. 2. The very good location of the resort. 3. The first Resort in the area that has a restaurant. 4. The wide land area expansion suitable for parking accommodation. 5. First-class resort with first-class facilities (cleanliness) 6. Rich in Natural Resources (e. g. , mineral hot spring, enchanting Mt. Makiling view) B. WEAKNESSES: 1. No safety measures mentioned 2. Financial constraints 3. The key personnel of the resort are from Herrera family. 4. Lack of marketing strategies (advertising and promotion) C. OPPORTUNITIES: 1. Customers’ word-of-mouth (relative to Resort promotion) 2. Utilization of the underdeveloped half-hectare land expansion 3. New gimmicks/features 4. Serving new customers group D. THREATS: 1. Natural disaster like typhoon, earthquakes and others. 2. Other competitors in the area that was patronized by people, or may have a low price. 3. The resort is near a creek; this may cause the land to be soft. 4. The recent incident (holdup) nearby the resort may cause worries to customers concerning their safety. 5. Government Standardization (admission fee in particular) II. STATEMENT OF THE PROBLEM How would the Halina Mountain Resort emerge in the competitive environment and ensure the growth of their business? III. ALTERNATIVE COURSES OF ACTION 1. Victor F. Herrera, Jr. , as EVP General Manager of the resort, may apply his learning and experiences from being a brand manager of a mass consumer food aside from the seminars he attended and MBA studies. -Advantage: Jun Herrera could adopt marketing strategies like in Food Company around similar objectives. -Disadvantage: The resort comprises different complicated operation for each condition and it requires a unique marketing approach for each function. . The Company may employ more competent professionals for each respective department/field of operation other than those family relatives. -Advantage: The hiring of a more competent employee could enhance company’s general efficiency and contribute a satisfying customer service. -Disadvantage: Such course of action leads to a higher compensation demand and may cause some f amily relative concerns to get out-of-work. 3. Halina Mountain Resort has various sort of service offering (like the utilization and improvement of the underdeveloped half-hectare expansion) other than what it used to offer. Advantage: The development of the half-hectare expansion as being a camping site (dubbed Halina Tropical Adventure Base) would mean another additional feature for the Company and that caters another customers’ needs. -Disadvantage: The said expansion development needs budget to make such undertaking feasible and workable. 4. The Management may propose a unique marketing strategy such as offering quantity discounts, premiums and other freebies. -Advantage: Such marketing initiative will boost the company’s sale even during â€Å"low months† or ordinary days. Disadvantage: The available discount is limited because of government standardization. 5. The company must coordinate with the Local Government Authorities to tighten the security measure s in the area. -Advantage: Customers will have their guarantee to their safety. -Disadvantage: The credibility of the authorities is questionable to have a 100% satisfaction. IV. RECOMMENDATION After the scrupulous scrutiny of the cases involving the Halina Mountain Resort and the systematic evaluation of the alternative courses of action, the following are recommended: 1. The company must utilize its underdeveloped half-hectare expansion for it will be a good source of income as it meets a new range of customers’ needs. By making it the Halina Tropical Adventure Base, more customers (especially the campers and hikers group) will be surprised to see new facilities and adventurous features. It will also increase the uniqueness of the Resort among its competitors. 2. To improve the marketing strategies of the company, premiums and quantity discount can be made available despite the standardization set by the Local Government. .uc18963cbfe681a62ec3eab742c2c1df6 , .uc18963cbfe681a62ec3eab742c2c1df6 .postImageUrl , .uc18963cbfe681a62ec3eab742c2c1df6 .centered-text-area { min-height: 80px; position: relative; } .uc18963cbfe681a62ec3eab742c2c1df6 , .uc18963cbfe681a62ec3eab742c2c1df6:hover , .uc18963cbfe681a62ec3eab742c2c1df6:visited , .uc18963cbfe681a62ec3eab742c2c1df6:active { border:0!important; } .uc18963cbfe681a62ec3eab742c2c1df6 .clearfix:after { content: ""; display: table; clear: both; } .uc18963cbfe681a62ec3eab742c2c1df6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc18963cbfe681a62ec3eab742c2c1df6:active , .uc18963cbfe681a62ec3eab742c2c1df6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc18963cbfe681a62ec3eab742c2c1df6 .centered-text-area { width: 100%; position: relative ; } .uc18963cbfe681a62ec3eab742c2c1df6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc18963cbfe681a62ec3eab742c2c1df6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc18963cbfe681a62ec3eab742c2c1df6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc18963cbfe681a62ec3eab742c2c1df6:hover .ctaButton { background-color: #34495E!important; } .uc18963cbfe681a62ec3eab742c2c1df6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc18963cbfe681a62ec3eab742c2c1df6 .uc18963cbfe681a62ec3eab742c2c1df6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc18963cbfe681a62ec3eab742c2c1df6:after { content: ""; display: block; clear: both; } READ: A Comprehensive Analysis of Between the World and Me, a Book by Ta-Nehisi Coates EssayThis will surely invite more groups of customers to come in the Resort and have their loyalties that will experience the same adventure to their companies/parties. 3. The security measures must be tightened by employing more credible security personnel and coordinate accordingly with the Local Government Authorities for the customers guarantee to their safety. V. DETAILED ACTION PLAN 1. The company must have their feasibility study about the development of the half-hectare expansion to make Halina Tropical Adventure Base surely viable. 2. New gimmicks and adventures can be imitated from the South East Asian countries, Japan and Taiwan where Mr. Herrera Sr. come up the ideas, as long as these features will boost the competitiveness of the Resort and will bring good impressions to their customers that they may share to their companies/parties. 3. Promos like premiums and quantity discounts to group customers such as school-excursion clienteles should be made available (especially during low months or ordinary days where sales is inferior or during summer where competition is stiff). VI. CONCLUSION Certainly, the industry in which the Blue Heights Realty and Development Corporation engaging in is seasonal-based where the result of its operation is inconsistent through out the year. Nevertheless, because of the God-given resources and the good location, the principal owner, Mr. Victor E. Herrera Sr. , taking these advantages, launched his very first project (dubbed Halina Mountain Resort) in spite of capital constraints and albeit the investment risks brought by the existing unbending rivalry in the resort trade. With the long-range objective of establishing a first-class and a well-known mountain resort that will give customer satisfaction by means of good services and complete facilities and amenities, Mr. Herrera, along others, is very optimistic about the resort’s future operation. But how could the Halina Mountain Resort, as a beginner in the resort trade, survive the competitive environment and gain favorably from its ever-changing operation? Indeed, by utilizing the available resources it has (such as the underdeveloped half-hectare expansion) without spending much from such move and developing unique selling propositions (e. g. premiums and quantity discounts offering to group customers adding new recreational features) aside from ensuring cleanliness and customers’ safety, the Management could boost up the resort’s competitiveness and gain customer loyalties. In the long run, these will help the Halina Mountain Resort succeed the present agrresive industry rivalry and ensure favorable income from its operation notwithstanding seasonal changes.