Statement of purpose Essay Example | Topics and Well Written Essays - 1000 words

Statement of purpose - Essay Example After a lot of discussions; through my persistency, I was able to convince the authorities to grant us special entry to the match. Born in Iran, I grew up in Canada where I completed my primary school education. I moved back to Iran for four years and attended the first years of high school. My parents then sent me to my sister in Germany where I encountered numerous challenges. Initially, I was to pursue an academic career but got misplaced in the lowest school track â€Å"Hauptschule† within the German tripartite school system. Nevertheless, I worked my way up the system to the â€Å"Gymnasium† and passed my A-levels. I then joined Georg-Simon-Ohm University for Applied Sciences in Nuremberg for my undergraduate studies majoring in International Business. I won the Persian Language Olympics and was a finalist in the German School Debating Championship is testimony of my hard work and positive attitude. In addition, the debating tournaments developed my effective commu nication skills and reasoned arguments, an ability useful in my current position to gain the buy in from stakeholders. I have been working in the Siemens Corporate Sustainability Office in a consulting capacity, in Germany, since April 2010. Siemens is a leading company in Sustainability. In Siemens we implement sustainability strategies, coordinate companywide programs and global initiatives. I am involved in program development, driving employee engagement activities and collaborating with internal and external stakeholders as part of my daily routine. I learnt of Sustainability during my internship at Fiat Professional where I developed the communication strategy and roll out plan for the communication campaign. It was then that I knew there were bigger prospects in the horizon. I got the urge to introduce something that would have an impact to future generations. During a project at Siemens Corporate supply & purchasing chain, I successfully developed and incorporated sustainabi lity criteria into the supplier evaluation process. It is while working on this that my passion in Sustainability was confirmed. I want to further my education in Sustainability Management since my plans are to engage in Sustainability throughout my career. I find your program appealing as it takes a holistic approach to Sustainability. Masters in Sustainability Management in Columbia University stands out because of its unique partnership with Earth Institute. This offers first class scientific perspective on Sustainability issues. In exchange, I would offer my expertise knowledge through my extensive work experience at Siemens Corporate Sustainability. My experience has given me the potential to make positive contributions to the courses as other learners would learn from me too. My international background has enabled me to understand and work with different perspectives and opinions which are significant for the topic of Sustainability. I have also established networks with othe r companies. For instance, the One Young World Conference in 2011, where young professionals from around the world gathered to discuss pressing global and environmental issues and Sustainability concerns. I was selected to be a Siemens delegate. In 2012, I will be a returning delegate for Siemens. After completing my studies, I plan to return to Siemens to share what I learnt at Columbia University and put in my persistency and ambitions to help Siemens keep

A look at Starbucks’ marketing strategy Essay Example for Free

A look at Starbucks’ marketing strategy Essay We have no patent on anything we do and anything we do can be copied by anyone else. But you cant copy the heart and the soul and the conscience of the company† – Howard Schultz, CEO of Starbucks Coffee. This quote from Schultz could be the â€Å"magic† that has separated Starbucks from the every other coffee shop; an attitude of marketing which is inspired by the company’s commitment. The successful marketing strategies which Starbucks employs are definitely of interest to anyone interested in business marketing can learn about. Serving coffee is a common part of any restaurant business, but a successful marketing mix will cause a common product to become uncommon and unique to the consumer. A marketing strategy for a company requires commitment from the company with all departments and employees working together towards the same goal. This should be a philosophy which is applied to the entire organization, not simply an idea that is applied to the marketing department. The two main functions of the marketing strategy are to identify the target market, and develop a successful marketing mix for that target market. Within the marketing mix are four essential components: product, place, promotion, and price. Starbucks Coffee Company has developed a marketing mix which has proven to be exceptionally successful for over 40 years. Starbucks opened in 1971 by owners who developed a passion for dark roast coffee, and that was basically the main product that was sold in the stores. After about a decade of selling coffee beans, the owners allowed Howard Schultz to join the company as the firm’s Director of Retail Operations and Marketing. While on a trip to Italy, Schultz came across the Italian â€Å"coffee culture† which intrigued his interest; a cafà © where people would gather, socialize and spend time in leisure. Schultz believed this â€Å"coffee culture† could be replicated in the United States serving the Starbucks brand of dark roasted coffee and adding espresso drinks to the menu. This concept was rejected by the founders of Starbucks, and eventually  Schultz bought the company, and proceeded to build it into the largest retail coffee shop chain in the world. The product line of coffee was expanded to include espresso drinks such as lattes and cappuccinos; and as the company grew, the drink choices also grew to meet the consumer’s needs. Starbucks is known for having store locations everywhere in the world; even to the point of shops across the street from one another. Beginning in neighborhoods or in rural areas, and expanding to high traffic areas such as New York City; a Starbucks Coffee Shop may be found in or very near any city in the United States. Within the â€Å"place† of the marketing mix, one considers the type of stores as important as the location. The majority of Americans have two main â€Å"places† where time is spent, either at work or at home. With Schultz’s vision of the coffee shops that inspire the customers to consider Starbucks his or her â€Å"third place†, all of the shops have the brand of ease and comfort. Designed to be cozy and comfortable, the store decor of every shop is similar, if not identical: big easy chairs and sofas, tables for customers to gather at, high top counters with plenty of electrical outlets for those who take advantage of the free internet, and music playing which adds to the ambiance. Some locations actually have a burning fireplace to warm the atmosphere during the winter months. It is very rare for one to see a promotional advertisement for Starbucks Coffee in a magazine, newspaper, billboard, television commercial, or any other typical advertising campaign. Starbucks used the marketing strategy of â€Å"word-of-mouth† advertising; allowing the high quality of products and the legendary service promote the brand. This tactic has played a huge part in making Starbucks Coffee Company a success. The front line Barista (coffee artist) has been trained not only to prepare specialty coffee drinks, but to include the art of providing â€Å"legendary service† to the customer. This strategy includes promotion of personalized service by learning customer’s names, specific drink preferences, customer’s occupations, and often personal information concerning the customer’s family  and life events. In the beginning, the company’s mission statement was: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Now, Starbucks has added to the mission statement: To inspire and nurture the human spirit One person, One cup, and One Neighborhood at a time. With all employees working with the company’s mission in mind, the brand is promoted on a daily basis. In no way, shape, or form has Starbucks offered a competitive pricing for the products sold in the stores. One may consider the â€Å"experience† of the Starbucks brand to be included in the price of the products. As stated above, with all front line Baristas working with the company’s mission statement as a guideline, the consumer is purchasing a cup of coffee with the experience of personalized legendary service. While the descriptions of Starbucks Coffee Company’s marketing mix did not include the target marketing objective, Starbucks’ target market includes anyone who is willing to pay a premium price for the â€Å"Starbucks Experience. This decision was made with extensive strategic planning, and with the knowledge that using a unique marketing program such as this was a huge risk in being successful. A good summary about the marketing success of Starbucks is this quote by Howard Schultz, CEO of Starbucks: We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. The marketing mix that Starbucks Coffee Company developed is unique, unconventional, somewhat risky, but most importantly, extremely successful for over 40 years.

Gbalahi Landfill Effects on the Environment

Gbalahi Landfill Effects on the Environment Beyond Technical Description: the State of the Gbalahi Landfill and its Effects on the Environment. CHAPTER ONE INTRODUCTION 1.0. Introduction One critical area of governance that has received huge investment in the developing world, especially in African countries in the last decade, is the social sector. However, in Africa, south of the Sahara, investment in the provision of social services is skewed towards health care and education with little going to environmental sanitation. This is in spite of the fact that African governments identified waste as the second most important problem after water quality (Senkoro, 2003) and also, the rapid urbanisation that the region is experiencing. Africa is said to have the highest rates of urbanisation in the world as more people live in urban centres (UN-Habitat, 2006). Although this offers economic opportunities, it also poses daunting environmental challenges in view of the fact that anthropogenic activities and rate of urbanisation are the factors that have been acknowledged to influence waste generation rates; the World Bank (2012) has observed that the higher the economic deve lopment and rate of urbanisation, the greater the amount of waste that is generated. As a consequence, waste in urban cities in Africa have not only increased, but have also resulted in waste management problem that has become intractable and threatens to undermine the efforts of city authorities as well as threatens the environment and public health (Baabereyir, 2009). Recent studies of the waste phenomenon in Africa have shown a litany of waste management issues: poor collection and disposal resulting in waste accumulation and indiscriminate dumping into valleys, streams and rivers, open gutters, et cetera leading to chocked drains, clogged streams and stinking gutters; lack of or poor management of disposal facilities or sites, as a result, they emit serious negative externalities on the physical environment and pose serious public health concerns , especially, for nearby communities; and others that municipal authorities in cities across Africa have to grapple with (Hardoy, Mitlin Satterthwaite, 2001; Kirondi, 1999; Onibokun Kumuyi, 1999; and Pacione, 2005). Against this background, it might seem today that waste management is a debilitating problem in cities in the developing world. On the contrary, studies have shown that waste management is particularly a major challenge that city authorities, the world over, face and many cities in the developed world have faced and may probably be facing still. Pacione (2005) observed that most city governments are confronted by mounting problems regarding the collection and disposal of solid waste. The problems with waste, Pacione (2005) further observed, are centred on the difficulties and high cost of disposal of the large volume generated by households and businesses in high-income countries; and collection, with between one-third and one-half of all solid waste generated remaining uncollected in lower-income countries. Girling (2005) also cited Lord Tycornnel of England in 1741 lamenting the neglect of cleanliness of which, perhaps, no part of the world affords more proof than the streets of Lo ndon, a city famous for wealth, commerce and plenty and for every other kind of civility and politeness; but which abounds with such heaps of filth as a savage would look on with amazement. In sub-Saharan Africa seen as the last global macro-region to experience urbanisation in the twenty first century (Amoah and Kosoe, 2014) the waste management situation seems worse as studies have shown and finds expression in city authorities inability to provide the entire functional elements of waste management: generation, onsite storage, collection, transfer and transport, processing and recovery and disposal of waste. As a consequence, uncontrolled (crude) dumping appears to be officially endorsed and tends to create the perception that safe disposal of waste is beyond the capacity of municipal authorities, Oteng-Ababio (2011). In Ghana, like many developing countries, uncontrolled dumping of waste had been practised until 2004 (Post, 1999) due to lack of modern waste management infrastructure as a result of low investments (Ministry of Finance and Economic Planning, 2011). Consequently, the Metropolitan, Municipal and District Assemblies (MMDAs) lack capacity and modern faci lities for proper wastes management to meet international best practice that reduce the negative impacts of waste on the environment and public health. However, in 2004 Ghana took a huge step toward modern waste management practice by moving from open dumps to engineered sanitary landfills when two of such facilities were opened in Kumasi and Tamale (Oteng-Ababio, 2011). An engineered sanitary landfill is generally considered to be a site designed, constructed and operated to minimise its effects on the environment and public health. For example, the Solid Waste Agency (2014) defined landfill as a carefully engineered and managed structure which acts as a final disposal option for waste. The World Bank (1999) elaborated further by noting that, the commonly accepted, scientific or popular, definitions of sanitary landfilling require the isolation of the wastes from the environment until rendered innocuous through biological, chemical and physical degradation processes in the landfill. Thus a sanitary landfill is different in many respects from any other landfilling method of waste disposal. Primary differences between the landfill designs used are in the completeness of isolation and methods of construction. According to the World Bank (1999) isolation from the environment can range from: no isolation (e.g., open dumping) partial isolation (some planned release to groundwater) containment (low permeability lining within the site and collection and removal of leachate) dry entombment (i.e., long-term storage in dry conditions, rather than disposal) Thus, an engineered sanitary landfill must be managed in accord with this axiom (isolation of the waste from the environment until rendered innocuous through biological, chemical and physical degradation processes in the landfill) to prevent it from posing risk to the environment and health. To achieve this, the World Bank (1999) outlined four basic conditions that should be met by site design and operation for a landfill to be regarded as a better landfill: Full or partial hydrogeological isolation. Preferably, a site should be located in or on low permeability geological strata to inhibit leachate migration off-site into an underlying aquifer. If this is not possible then additional materials should be brought to the site, to reduce the permeability at the base of the site. These will help control leachate movement from the waste into the groundwater and surrounding strata, and, if necessary, allow leachate to be collected for treatment. Formal engineering preparations. A sanitary landfill should be constructed from prepared engineering designs developed from local site geological and hydrogeological investigations. Once constructed, a sanitary landfill has to be operated according to a waste disposal plan leading to a final restoration plan. Permanent control. Sufficient numbers of trained staff should be based at the landfill to supervise and direct all preparation, site construction, and waste emplacement activities, as well as the regular operation, maintenance, and monitoring of gas and leachate control systems. Planned waste emplacement and covering. Waste should be spread in layers and, if necessary, compacted mechanically as part of the emplacement procedure, not dumped over a cliff-like working face. Where practicable the waste should be deposited in only a small working area and covered daily to render it less accessible to pests and vermin. EJnet.org (2003) posited that a secured landfill or an engineered sanitary landfill must have four critical elements to be successful: a bottom liner, a leachate collection system, a cover, and the natural hydrogeologic setting. The natural setting can be selected to minimise the possibility of wastes escaping to groundwater beneath a landfill. The three other elements must be engineered. The Tamale engineered sanitary landfill is located at Gbalahi in the newly created Sagnarigu District but serves both the Tamale Metropolitan and Sagnarigu District Assemblies. The landfill is the only scientific waste receptacle in Tamale (now made up of the Tamale Metropolitan and Sagnarigu District Assemblies). The construction of the Gbalahi landfill has brought a huge sigh of relief to local authorities who hitherto had no place of disposing off their waste in a cost effective and environmentally sound manner. Thus, officialdom basks in this achievement and the landfill is seen as the best solution to the waste management challenges in Tamale. Sadly, however, the project has received negative publicity in the local media due to its management. Management of waste disposal sites seems to be a major drawback to the overall efforts of waste management and it is as challenging as the management of waste through all the other functional elements before final disposal in cities in dev eloping countries, Ghana, and for that matter, Tamale inclusive (Coffie, 2010; Foday, Xiangbin and Quangyen, 2013; Owusu-Sekyere, Kpieta and Abdul- Kadri, 2013; Remigios, 2010; Salam Abul, 2010 Amoah and Kosoe, 2014). Against this background, it would seem reasonable to conclude that among the many problems that confront local authorities in Ghana, management of waste disposal sites is a particularly worrying issue that seems to overwhelm them. In fact, the problem appears intractable leading to waste burden in the cities. Many believe that the Millennium Development Goals (MDGs) 4, 5, 6 and 7 which concerns child mortality, maternal health, malaria, et cetera and environmental sustainability could not be realised by the end of 2015 in part because poor management of waste since waste disposal affects most of the issues the MDGs addressed. There is therefore an urgent call to find pragmatic measures to ensure effective management of landfill sites in Ghana. These issues invite research attention. 1.2. Statement of the problem The problem under investigation in this research is the worsening state of the Gbalahi engineered sanitary landfill site in Tamale and its effects on the environment. Compared to other waste disposal methods, landfill is the simplest, cheapest and most cost-effective method of disposing of waste (Barrett and Lawler, 1995), and easier to operate. As a result, in most low- to medium-income countries, landfill has become the ideal choice for final waste disposal with almost 100 per cent of generated waste going into landfills (World Health Organisation, 2006). Even in many rich countries, most waste is landfilled; according to the EEA (2003), over 75 per cent of generated waste within the European Union is landfilled. Although landfill seems to naturally be the preferred option for final waste disposal, especially, in low- to medium-income countries, it could be a real threat to public health and the environment if not properly managed. According to Foday, Xiangbin and Quangyen (2013) poor and ineffective management of landfills turn them to sources of environmental and health hazards to people living near it. The management practice at the Gbalahi landfill site leaves much to be desired and below best practice of engineered sanitary landfill where the object is to isolate the waste from the environment until it is rendered innocuous through biological, chemical and physical processes of nature (UNEP, 2005). As a result, the landfill site is saddled with a litany of challenges including ease of access by any and everybody, non-functional scale house (a component for determining the amount of waste that the landfill receives, et cetera), fires, haphazard placement of waste especially during the rai ning season, irregular compaction of placed waste, non-coverage of placed waste, chocked or silted inspection chambers, scavenging or waste picking even in the working face, et cetera (Figure 1.1). Figure 1.1: Aspects of the poor management of Gbalahi Landfill in Tamale Burning and Waste Picking at Gbalahi Landfill in Tamale Source: Field Work, 2015 As a consequence there increased leachate production, especially during the raining season; smoke pollution; breeding of vermin; and is it impossible to know how much waste the landfill has received so far and how much more it can receive; et cetera and many believe the landfill is gradually turning into nothing more than a dump. The effects of this poor or the lack of management of the landfill site is unsightly facility, flies, odour; et cetera. These are becoming apparent as in recent times communities living proximal to and downstream the landfill site have been agitating and threatening to forcefully close it down due to what they say pollution, thus bringing into sharp focus the concepts of NIMBY (Not In My Back Yard) and LULU (location of unwanted land use). Conditions at the site are increasingly becoming inimical to the ecosystem within its immediate surroundings as well as health risks to households living proximal. This situation calls for a scientific study to ascertain the state of the facility and the effects it is having on the environment. Unfortunately, this has not been done yet which leaves people to conjecture and policy makers with no scientific information for decision making. This study is therefore focused on analysing and gaining insights into the state of the landfill and how the operations are affecting the environment. This will provide information on the blind spots of policy makers and stakeholders, what works well and what can be done in managing the facility and also contribute to the growing mass of knowledge regarding landfill sites management. 1.3. Research Questions To achieve the goal of the study, the research was designed to answer the following questions: What is the state of the Gbalahi engineered sanitary landfill? How is the Gbalahi engineered sanitary landfill affecting the environment? What factors militate against proper management of the Gbalahi engineered sanitary landfill? In what ways can the management of the Gbalahi engineered sanitary landfill be improved upon? 1.4. Purpose and objectives of the study The purpose of this study was to examine the state of the Gbalahi engineered sanitary landfill in Tamale and how it is affecting the environment, with the aim of enhancing understanding of the problem and the key issues affecting the management of the landfill, and also to identify possible solutions to the problem. Pursuant to this, the specific objectives that guided the study were: To examine the state of the Gbalahi engineered sanitary landfill To assess the effects of the Gbalahi engineered sanitary landfill on the environment To identify the factors that militate against proper management of the Gbalahi engineered sanitary landfill To identify ways to improve upon the management of the Gbalahi engineered sanitary landfill 1.5. Scope of the Research Geographically, the study took place at the Gbalahi engineered sanitary landfill site located northeast of the city of Tamale, about 5 km from the city centre. Tamale is made up of the Tamale Metropolitan and the Sagnarigu District Assemblies. Tamale has a total population of 366,262, urban population of 274,022 and 58,855 households (GSS, 2012). The Gbalahi sanitary landfill site is located within the Sagnarigu District but serves both the Tamale Metropolitan Assembly (TaMA) and the Sagnarigu District Assembly. Tamale is located between 0Â °45ÂÂ ¹ W and 0Â °55ÂÂ ¹ W and latitude 9Â °20ÂÂ ¹ N and 9Â °30ÂÂ ¹ N. The Gbalahi sanitary landfill site consists of a solid waste receiving facility and a liquid waste treatment facility. The solid waste dumping facility is a sanitary landfill. The landfill has a total area of ha, divided into two phases or cells: one cell is full and inactive but uncapped while the other is in operation. The facility receives approximate ly ..0 t of solid waste per day. The landfill began receiving waste in .. 2004 and it is estimated to receive a total of 0 t of solid waste by the time it is capped. The liquid waste treatment plant consists of three ponds made up of two 1216 m2 and 1216 m2 primary and secondary facultative ponds respectively and two 2432 m2 anaerobic ponds arranged in series and are connected to a common 4464 m2 aerobic pond. The system is designed to allow the units to operate in rotation. Liquid waste, including leachate from the landfill is discharged into the anaerobic pond; the connections of the ponds make it possible for the discharged liquid waste to be opened into the primary facultative pond. When the water level in the primary facultative pond is high enough, it is opened into the secondary facultative pond through a connecting valve. By the same token, the water in the secondary facultative pond is opened through a valve into the aerobic pond when the level is high. Through this natural process, as the water moves from pond to pond through the controlled valves, it becomes cleaner. The study was limited to the site because there is a growing concern about its management which many believe is below best practice of sanitary landfill thereby turning it into an environmental and health threat. Also, the proper management of the facility has a bearing on waste management in Tamale as it is the only final disposal site in the area. The context of the study is on the management practices at the landfill site and how that is affecting the environment. This is because the main differentiating element between a dump and an engineered sanitary landfill besides the engineering works in construction is the management practices. Figures 1.1-1.5 below show the map of Ghana, Tamale, the landfill site, solid waste facility, liquid waste treatment plant and sampling locations. 1.6. Relevance and Justification for the Study Since the dawn of civilisation and throughout history, humans have evolved means by which generated waste is disposed; pursuance to this, landfill has been and continuous to be the most popular option for waste disposal across the globe, Ghana and for that matter Tamale inclusive. In recent years and with the advancement in technology, landfill technology (in engineered sanitary landfill) has made it possible for waste to be isolated from the environment until it is rendered innocuous through biological, chemical and physical processes of nature before it is discharged into the environment. To this end, an engineered sanitary landfill must be managed in accord with recommended standards of sanitary practice. This is because, the consequences if overlooked are incalculable: disease outbreak and infections, reduction in the ambient quality of the environment, loss of human resources et cetera. The management operations at the Gbalahi engineered sanitary landfill in Tamale seems to fall below recommended best practice. This situation of the facility calls for scientific study to ascertain the impact of the landfill on the environment; unfortunately, the only attempt of a study of the site is a PhD thesis proposal on the topic: Overcoming the Barriers and Challenges to the Development of Domestic Sewage Fish Culture by Abdul-Rahaman submitted to the Department of Fisheries and Watershed Management, College of Renewable Natural Resources, Kwame Nkrumah University of Science and Technology. Apart from this, other studies such as Puopiels (2010) work: Solid Waste Management in Ghana: The Case of Tamale Metropolitan Area; Songsore and McGranahans (1996) study Women and Household Environmental Care in the Greater Accra Metropolitan Area; Aryee and Crooks (2003) work: Toilet Wars: Urban Sanitation Services and the Politics of Public-Private Participation in Ghana and Devas and Korboes (2000) work on City Governance and Poverty in Kumasi have investigated issues related t o the urban waste problem in Ghana. These studies are but a few of the studies that have examined a wide range of environmental issues in Ghana; none of them has investigated the issue of engineered sanitary landfill site management to provide adequate understanding of the problem even though it remains a major component in achieving the overall goal of modern waste management. This situation creates a knowledge gap and makes it difficult to find solutions to the worsening state of the Gbalahi engineered sanitary landfill. To this end, this study will help to know the impact that the operations of the facility is having on the environment and further the understanding of the management problem of the landfill as well as provide a useful starting point for addressing the challenges. The research will also contribute to both the theory and practice of engineered sanitary landfill management. 1.7. Organisation of the Study This research has been organised into five chapters. Chapter one has provided a systematic introduction to the research study, statement of the problem, research questions, purpose and objectives of the study, scope of the research; relevance and justification for the study and organisation of the study. Chapter two reviews related literature and discussed landfill management operations and challenges in developing countries as well as examined the concepts of integrated waste management and sustainable waste management as conceptual frameworks and how they relate to waste management. Chapter three talked about the methods by which the data or information for the study was collected. Chapter four analysed and discussed the findings of the research and Chapter five concluded the study by presenting a summary of the key findings upon which lessons are drawn.

Title IX Amendment Essay -- American Government, Sports

In 1972, after the feminist’s movement, a proposition act was created to help increase hiring rates and employment practices of federally financed institutions for women. The amendment proposition first caught attention in 1969 when a professor and future women’s activist Bernice Sandler used executive orders created by President Johnson years earlier to fight for her job at the University of Maryland. Sandler encouraged and filed her first complaint to the Department of Labor office that her rights were not being considered. The complaint went further and passed not only the University of Maryland but onto universities that have showed low admission rates of female employees. Sandler then joined NOW (National Organization for Women) and collaborated with Woman’s Equity Action League (WEAL). Together Sandler filed 250 complaints against colleges across the nation. After the file complaints Bernice Sandler joined with Representative Judith Green’s subcommittee for Higher Learning and appeared at a women’s rights congressional meeting. That is when Title IX was then first proposed by Green and Sandler at the meeting. With the help of Congresswomen Patsy T. Mink, Title IX was finally introduced and drafted. The amendment had a huge impact on female collegiate athletes, but was not mentioned in the meeting. According to Wikipedia Title IX reads: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance..." The concern of present day Title IX amendment was revised in order to reflect gender equality, giving females the same opportunity as males to get ... ...tment of Education disapproves of cutting teams in order to comply with Title IX (Wikipedia). I believe that the point of the Title IX amendment was not to hurt male sports. It is the schools choice to cut back sports that do not bring revenue, but they have to do it with their budget and to comply with the rules of the amendment. I hope they can find a way to keep it equal with both genders using the same budget. I stay optimistic that it is only going to get better right when the economy begins to get better. Until then, Title IX is going keep cutting male sports for years to come unless they can find some outsource money like private schools do to keep all of their sports. Our education system has a lot of improvement to make. I also think that California is getting the worse part of it since were in a lot worse money crisis compared to the other states.

Crime Data Comparison

In the late 1920’s the idea was recognized by the International Association of Chiefs of Police or most commonly known as the (IACP), that there needed to be a more reliable and accurate way to keep track of all of the crime data and statistics. This information was needed to determine the crimes that were changing from year to year as well as the sources of what could be changing these statistics such as population changes, poverty changes, and so on and so forth. After a few years of deliberation over the record-keeping practices being used at the time, planning for a system called the Uniform Crime Report program (UCR) in which it came in to working effect in 1929. It was in 1930 a year later, in January that the United States Congress enacted a Code that gave the UCR the authority by the attorney general to gather information about crimes. The attorney general then delegated the responsibility to the Federal Bureau of Investigation to act as the bookkeepers for collecting all the crime data for the UCR. In 1930 the FBI became the first agency to start a resource to do just that. Since the beginning of the UCR program every year new data has been collected and published in order to crime statistics for each area across the United States. Information stored would include numbers of different crimes such as murders, arson, burglary, property crimes, rapes, larceny, etc. The UCR program started in January 1930 with data gathered from law enforcement agencies in 400 cities from 43 states submitting information and currently includes approximately 17,000 law enforcement agencies nationwide that voluntarily contribute their crime statistics. Murder or Homicide is an act that happens across the United States. There is not one state safe from it. According to the Uniform Crime Report program in 2011 California was the state with the highest amount of murders with a total of 1,790. The total amount of murders committed at the hands of a firearm is 1,220. Murders committed by knives or cutting instruments 261. One thing that may have an impact on the amount of murders as well as other crimes is the population in California. With an amazing total of 37. 3 million in 2011 with a 10% increase since 2000. With 43% of families in California considered to be low income, the poverty level is very high in California. As described by national statistics that show that most crime is committed in areas of poverty and low-income this could be a reason that the murder or homicide rate is so high in California. Each year with the increase of population the crime rates increase. Across the ocean in Hawaii with the lowest amount of murders/homicides with a low total of seven for the year of 2011. One at the hands of a firearm, two by stabbing or knifes, and three by hands, fists, feet or etc. nd the rest in other ways. With a lower population than California with a total of 1,360,301 with around 953,207 people (70%) living in the city and County of Honolulu for 2011. With a low-income or poverty population percentage of only 13. 7% of the population below the nationwide average income level. It shows that this could have some effect on the murder/homicide statistics being lower than that of California. Also another reason could be that the population of Hawaii is mostly contributed by tourism and most people in Hawaii are only here for travel. In 2011, about 7. million people from around the world visited Hawaii. Another reason that could factor in to the crime rate is 47,410 of the population in Hawaii is military personnel, or 3. 48%. In 2011, an estimated 14,612 persons were murdered in the United States. This was a 0. 7% decrease from the 2010 estimate, a 14. 7% decline from the 2007 figure, and a 10. 0% decrease from the 2002 estimate. There were 4. 7 murders per 100,000 inhabitants, a 1. 5% decrease from the 2010 rate. Compared with the 2007 rate, the murder rate declined 17. 4%, and compared with the 2002 rate, the murder rate decreased 16. %. Nearly 44% (43. 6) of murders were reported in the South, the most populous region, 21. 0% were reported in the West, 20. 6% were reported in the Midwest, and 14. 8% were reported in the Northeast (FBI Uniform Crime Report Statistics). There could be many reasons why the crime rate changes, it could be the area, the upbringing, income, population and also what resources that are available in the area to help youth and people with emotional problems. There are a number of factors that could help persuade a person from committing crime and murder. However one thing is certain as the population increases so does the crime. Although the Uniform Crime Report program definitely shows an improvement from how data and statistics previously were collected, there are still many criticisms about the data's accuracy. The UCR only reports crimes known to police. Due to a high number of crimes that are never reported and the victims that do not report their experiences to law enforcement agencies, the data reported is often inaccurate as for both the number of crimes committed and the number of offenders. Another reason that the UCR is flawed is due to the fact that only crimes considered serious crimes are reported. The data and all of the information that is reported to the UCR is only based on the hierarchy rule: For a crime incident in which multiple offenses were committed only the most serious offense is reported. Furthermore, the UCR reveals more about police behavior than it does about criminality. Some law enforcement agencies falsify the reports they submit to the FBI to lessen the case load for the police station and officers. In which the crimes are never solved. References: FBI Uniform Crime Report Statistics http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2011/crime-in-the-u.s.-2011/violent-crime/murder http://math2033.uark.edu/wiki/index.php/Uniform_Crime_Reports http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2011/crime-in-the-u.s.-2011/offenses-known-to-law-enforcement/offenses-known-to-law-enforcement http://www.californiality.com/2011/03/california-census-data.html http://www.to-hawaii.com/population.php

System Forensics

System forensics is the process of systematically examining computer media as well as network components, software, and memory for evidence. System forensics involves collecting, preserving, analyzing, and documenting evidence to reconstruct user actively. Appropriately collected evidence Is often presented In court to solve criminal cases and prosecute criminals. 2. How has technology improved the way criminal investigators perform their job?Technology improved the way criminal investigators perform their jobs by making it easier to track things, there is different types of software out there today to help them with these issues, and make the Jobs easier, when you have different technology to help. 3. Why would a company report or not report a compromise case? The reason a company may or may not report a compromise because If It's not in their favor and they may report It If It's In their favor and vice versa. They wouldn't want to look Incompetent. 4. Who Is In charge of labeling a nd securing sensitive Information?The one In charge of labeling and securing sensitive information is the forensic specialist. 5. What is the Daubers standard? The Daubers Standard provides a rule of evidence regarding the admissibility of expert witnesses' testimony during united States federal legal proceedings. 6. Why would someone use a hex editor in a forensic investigation? The reason someone would use a hex editor in a forensic Investigation is if the suspect has deleted files and has overwritten them on his or her hard disk, you can always use a hex editor to view any data stored In (or deleted from) both files and disk sectors.A hex editor allows you to peek at the physical contents stored on a disk, regardless of he boundaries of files, directories, or partitions. 7. What is the largest known data loss incident to date? The largest known data loss incident to date Adobe systems, Inc – 10-3-2013, 8. What group runs tallboys? Open Security Foundation runs tallboys. 9. On the website Tallboys. Org, of the largest 20 incidents, how many of them were computer hacks as opposed to other Issues like stolen laptops and lost drives? 1% of the Incidents were computer hacks as opposed to the other Issues. 10. What built-Len Windows tool Is used to manage the Encrypted File System (FEES)? The certificates is was is used to manage the FEES.. . What is the presumption of innocence? All people accused off crime are legally presumed to be innocent until they are convicted, either in a trial or as a result of pleading guilty. This presumption means not only that the prosecutor must convince the Jury of the defendant's guilt, but also that the defendant need not say or do anything in his own defense.If the prosecutor can't convince the Jury that the defendant is guilty, the defendant goes free. 2. The presumption of innocence, coupled with the fact that the prosecutor must prove the defendant's guilt beyond a reasonable doubt, makes it difficult for the overspen t to put innocent people behind bars. 3. What is hearsay and provide an example when Computer evidence can be considered hearsay? â€Å"Hearsay' refers to statements made outside of court of law an example of Computer evidence that is considered hearsay is 4.What is system integrity? System integrity is the state of a system where it is performing its intended functions without being degraded or impaired by changes or disruptions in its internal or external environments 5. What skills are required by an expert witness? The skills required by an expert witness are: A background in law, law enforcement, or investigation. A membership in professional associations of computer forensic examiners, formal training, and certification. A thorough knowledge of the subject matter and tools.Investigators must understand the kind of potential evidence they sought and analyzed and understand the tools they used to gather and preserve evidence. They should be accurate, truthful and impartial. 6. Locate and read the opinion Daubers v. Merrill DOD Pharmaceuticals. What was the case about? The Daubers v. Merrill DOD Pharmaceuticals was about two children ho had been born with birth defects and their parents sue Merrill DOD Pharmaceuticals Inc, claiming that the drug Benedictine caused the birth defects. 7. What was the outcome of the case?The district court granted summary Judgment for Merrill DOD, and Daubers and Schuler appealed to the Ninth Circuit. 8. What previous Supreme Court ruling was superseded by the Federal Rules of Evidence as the standard for admitting expert scientific testimony? The previous Supreme Court ruling was superseded by the Federal Rules of Evidence as the standard for admitting expert scientific testimony was the Fryer's â€Å"general acceptance† Daubers puts the responsibility of the admissibility of evidence by placing the Judge in the role of â€Å"gatekeeper†.

Sheffield theatres trust case

Sheffield theatres trust case CHAPTER 2: IDENTIFY THE MAIN PROBLEM(S) OR QUESTION(S)2.1 Summary of Sheffield Theatres Trust caseThis case tells us the history of two theatres, namely the Crucible and the Lyceum theatre, from the year 1971 till 2001. The problems that occurred during development and also change of the environment will be discussed. There will be a focus on the funding part and the interests of the stakeholders, which can be related to formulating a suitable strategy for the Sheffield Theatres Trust.The Sheffield Theatres Trust is a combination of two theatres, which have their own tradition. The first tradition mentioned is producing high quality theatre in the Crucible and the second tradition is the existence of a strong history of touring theatre in the Lyceum theatre. Establishing high quality artistic work, filling sufficient seats and working without deficits are aims, which had been a challenge for the last ten years.English: The Lyceum Theatre (centre, Crucible Thea...The Lyceum theatre op ened its doors in 1897. In 1968 it closed its doors for productions due to lack of investments and modern amenities. The Sheffield council wanted to sponsor a new theatre in 1966, so a board of trustees was selected; as a result in 1971 the new theatre "Crucible"(reflecting design of the building, and history of Sheffield's steel industry) opened its doors for the visitors (the costs were 4000). This theatre consists of two stages, one that has 980 seats and a smaller (Studio Theatre), which has 250 seats (increased up to 400 nowadays). This theatre is situated next to the Lyceum theatre. Special about this new theatre is the range of activities besides the productions. Their principle was "the more people who could be enticed through the doors for whatever purpose, the stronger the theatre going community would be" . In 1987 the Sheffield Council decided...

The Haunted Trail Essays - COPS, USA Cartoon Express, Television

The Haunted Trail Essays - COPS, USA Cartoon Express, Television The Haunted Trail Legends The Haunted Trail Well, there was once like fifteen or twen'y years ago this kid, right. An' this kid was like all f***ed up on like shrooms an' acid an' stuff. Kinda like ______. (Laughter) Anyway this night he got inna fight with his parents, an' he like skitzed out an' went nuts an' ran out the back door of the house. Well, the kid never came home that night so his parents called the cops to try an' find him, an' they told them that they were already searching the area because some dude had called them and told them that he had hit a naked kid while driving along the trail that night, an' when he got out to see if the kid was alright, there was nobody there. So anyway they sent out this big search party up into the woods around the trail an' everything an' they couldn't find anything. So the search was called off when it started to get dark but they weren't really too worried cause they figured the kid was all screwed up and just took off into the woods to chill out for awhile, and would turn up in a day or two. Dude didn't show up ever again, there was never any sign of him or his body or anything, it was like he jus' disappeared. Anyway one night there were these chicks campin' up in the field off the side of the trail, an' they were out runnin' around in the woods doin' their chick things all half canned when one of em starts screaming an' freakin' out an' sh*t. So the others run over to see what's wrong an' there's this naked bloody body. So they all start screamin' an' freakin out an' they runs and gets back to camp, hop in the car, an' goes to get the cops. So there's another big search an' the girls show em the spot but again there's no sign an' it gets called off . Now they say that the kid is livin' up here an all the drugs have got him gone crazy, an' he's waiting for someone to do weird sh*t to. Some people have been drivin' up the trail an' seen this naked guy run across the road an' stuff. An' y'all know M_____?(Answers of yes) Well he live up off the trail on the main road an' he told me that sometimes at night different houses will hear this knockin' on their door an' it won't stop an' as soon as they get to the door it stops, they open it, an' there's no one there.

Biography

â€Å"I make mistakes, but I don’t have any regrets† (Kimbio). Kim Kardashian grew up the same way any other kid would although some major events played a role in making her into the person she is today. Some of the many accomplishments she has are her own perfume, a reality TV show with her family, clothing store, and etc. She’s not only known for her accomplishments though she also makes generous donations to charity. Kim is a role model to many different people due to the achievements and events she’s been through; she is one very strong supportive individual. In the beginning, no one really knew who the Kardashians were besides Kim’s dad Robert Kardashian, who was a prominent attorney. Robert Defended O.J Simpson in his murder trial of Nicole Brown Simpson and this is where the start of â€Å"The Kardashians† began (Top25). He also owned a marketing company in where Kim first worked. Kim’s parents always told her â€Å"I will buy you nice things, but once you turn 18 you are cut off† (KimKardashian). At one point Kim asked him for some money to buy shoes off the internet in which she sold to people she knew making profit. This is how her name got around and people started to ask her to redesign their closets. Robert Kardashian pushed Kim to exceed in life and that’s exactly what she did, he started her off on the right foot and she made him proud. Most importantly, Kim has accomplished so much in her life and still has big plans. Singer Brandy appeared on a â€Å"worst dressed† list which made her realize she needed change in her style so she went straight to Kim to be her personal stylist. After stars saw Brandy’s new style they asked Kim to redesign their closets too. With Kim’s great style she and her two sisters Kourtney and Kloe decide to open a cloths store called D-A-S-H. The store has been so successful they ope ned another one and are planning on a third location. Also, the Kardashian family has their own hit reality show called â€Å"Keeping up with the Kardashians† (KimKardashian). Having this show only opened more opportunities for the family. For instance, Kim was offered to pose in Playboy, she opened her own perfume line, competed on dancing with the stars, and now has her own workout DVD. People working out always think that if you’re curvey it automatically categorizes you as fat but Kim is a perfect role model because she reassures them by saying â€Å"You always see the typical skinny models and I’m not that, I’m proud not to be that† (Kimbio). This encourages girls positively that they don’t have to be stick skinny to be pretty. Everything that Kim has done has made her a very successful role model. She was born into a rich family but everything she has or has done was all on her own. Kim wasn’t handed everything from mommy and da ddy, she did it on her own which makes it inspiring because it shows people that you can have nothing to start with and work your way up to success. In Addition, Kim has never thought only about herself, she has helped many people out and inspired even more. In 2010 Kim’s earnings were the highest of any other reality star at $6 billion dollars, but instead of keeping it all to herself she donated 10% to charity (Kimbio). She has donated to many different foundations, trying to help as many individuals as possible. People these days are greedy and only care about themselves so to see her help the less fortunate says a lot about her. Also, to see her model as a woman with curves lets every girl know that you do not need to starve yourself to be gorgeous your curves are what make you gorgeous (Top25). Not only does she do for herself but for others around her, many people only do one or the other so to see her do both gives people hope that there are still caring individuals i n today’s society. In the end, seeing other people succeed like Kim has inspires people that anything is possible, you can be whoever you want and do anything you set your mind to. Everything Kim has, she has from her own success. She doesn’t sit around waiting for people to do something for her she does it on her own. A lot of girls think they need someone to support them but Kim is a perfect example on if you push yourself hard enough you can do anything you want. Work Cited â€Å"Kim Kardashian Biography.† Biography True Story. 2011. AE Television Networks. 31 Aug. 2011 http://www.biography.com/articles/kim-kardashian-450760 â€Å"Kim Kardashian Biography.† Sweet Lyrics. 2011. Go Daddy. 31 Aug. 2011 http://sweetlyrics.com/bio-Kim%20Kardashian.html â€Å"Top 25 Celebrities.† Celebrity central. 2011. CNN. 31 Aug. 2011 http://www.people.com/people/kim-kardashian/biography/0,,20185121,00.html

Project management report for Zenith Company Inc Essay

Project management report for Zenith Company Inc - Essay Example According to the research findings it can therefore be said that proper project management is important for any project to meet its objective and achieve success. Project management involves in-depth process of planning, execution or implementation, and monitoring and evaluation at every phase of implementation. If it is not a perpetual project, a final stage of project closing is included. The management team at Zenith PM has decided to enhance the current business strategy by introducing a new approach on their core business model to improve business performance and success. This paper will attempt to provide advice to the management of Zenith PM on the current thinking on offsite manufacturing or modern methods of construction, the potential impact of change in direction from a change management perspective on Zenith PM’s existing business strategy focusing on existing organizational and project processes, how a transition might be undertaken using a project management solu tion including an implementation strategy) and explore all risk management issues that may be prevalent. The management team at Zenith PM has decided to have a new approach on their core business model. They have made the decision to incorporate offsite manufacturing with an aim to enter a new niche market (which could give them competitive advantage), stabilize the workforce (to reduce turnover), and improve the financial position of the company (working capital requirements and improved order book). 2. Current thinking on Offsite Manufacturing 2.1 New development Based on the business of Zenith PM, it is apparent that reliance on the traditional manufacturing methods will not put the firm in a competitive advantage particularly given that other firms in the market have embraced advanced technologies boosting their competition and production levels. The management’s decision to adopt offsite manufacturing sounds long overdue but a good measure though challenging to grow firm size, motivate staff, increase production, improve quality, improve client satisfaction, and increase firm turnover. Offsite manufacturing leads to improved project delivery and positively influence the performance of the construction industry by reducing the project’s duration by almost half and increased onsite productivity. Zenith PM should carry out an Analysis of internal and external market forces so that they can have a smooth way forward. Zenith PM can use the business analysis model of SWOT by Albert Humphrey to identify Zenith PM’s strengths and weaknesses, which are internal factors as well as opportunities and threats, the external factors. The company’

Law of business association.Understanding company law Case Study

Law of business association.Understanding company law - Case Study Example This means that this partnership agreement will be in line with the partnership act of businesses operating in Australia. Further, they inform the solicitor that they are equal partners Partnership Act 1963 (ACT, section 6(1). John and Jenny are in partnership as the formation of a partnership requires a written or verbal agreement. This two people have a written agreement of partnership prepared by their solicitor. They open a joint account in which they use for the business transaction. This is not a requirement of a partnership. However, for the success of the business it is necessary to have a business account. A partnership is not a legal entity thus a business account will have to be a joint account of the members (Bentley v Craven (1853) 18 Beav 75; 52 ER 29). After a partnership formation, there are legal consequences. The liability of the partner is unlimited. This means that, in the case of Jenny and John they are responsible for the business debts. The recovery of business debts wills extend to the personal properties of the two partners. This will happen in the event that shares in the business are inadequate to cover business liabilities. This partnership between Jenny and John, it is jenny who involves in the day to day running of the business. Therefore, Jenny works as a general partner while John operates as a dormant partner. The two partners meet regularly to discuss the progress of the business. This means that John is aware of how the business if fairing on though he is not an active participant in its operation. John as a partner in this business is liable for the decisions that Jenny makes on a daily basis. If the business, incurs loses or profits the two partners will share them equally. The two partners have been sharing the proceeds of the business from time to time on an equal basis. They share the profits equally though Jenny works full time in the business and does not receive a salary while John works irregularly on weekends. This business is failing in its operation. In addition, the relationships between the two partners deteriorate. They decide to dissolve the business, and ask their solicitor to terminate the partnership. However, the two partners continue to operate the business much the same way as before dissolution. In effect, this implies that the partnership has not been dissolved. This is because, for a partnership to be dissolve the partners withdraw their shares and the business operation ceases (Lipton et al., 2012). Alternatively, the partners sell their shares and t he business continues to operate, but as a new partnership. John had ordered for fixture and fitting for use in the business, in his own name but did not make payment for them. This he did in anticipation of the start of the business. The fixture and fitting have been in use, in this partnership business. John wants Jenny to participate in payment of this debt. Jenny declines, saying she has been working for the partnership without payment and that John should settle the debt (Lipton et al., 2012). Legally John and Jenny are in a partnership though they assume that they have dissolved. Accordingly then, they are both liable to make payment for this debt though its acquisition is in the name of John. This is because the fittings and furniture acquisition was for business purpose. The partnership act stipulates that debts incurred by a partner even without the knowledge of the other partner are the responsibility of all partners. Therefore, Jenny as a partner in business with John can be sued individually for this debt Partnership Act

Outline the key features of cultural criminology Essay

Outline the key features of cultural criminology - Essay Example In other words it can be understood that crime is very much a human act and if we take out the civilization clause from the dictionary of human society and make it equivalent to the savagery, this crime is not exactly something which can be termed inhumane. It's something present in very nature of humans and they technically possess every characteristic of an animal. It is a threat that is comparable to anything that has been faced by the society in past but is actually a very intelligent form of threat that waits for the opportunity to transform its ability into an act of crime under the influence of desire. Hence this phenomenon of crime is basically an action which involves at least two human beings with one being the perpetrator and the other one is the victim. Crime prevention is another part of the solution that has to tackle the social complexity of crime. Though the legal procedures and enforcement agencies are very much present to redress the problem, they have miserably failed to provide something which will have some long term impact. They actually provide security either through prosecution or through prevention. Prosecution leads to arrest and a whole lot of legal procedures including the judgment and imprisonment. Prevention deals with stopping a criminal from committing something heinous. The option of committing a crime is to be closed. Hence the target issue is the creation the hindrance for a criminal through wide spread precautionary measures being implemented through every single home to any of the working place or public place present in the locality. The important point is to shield oneself from being a victim. The crime and its different techniques have to be made understood to each and every person. Right from the begin ning i.e., during childhood, one should be made aware of the prevention procedures and the importance of it has to be made a part of the complete thought process. But still after this much precaution the outcome of these procedures has been found to be very much limited and the crime rate is on its way to rise and rise. The most important thing is to act against the cause that make a criminal rather than reducing the opportunities for him to commit some crime. We have to realize that this criminal has been developed from this society only and the problem is in the social pattern and due to these patterns we have to face certain people who have got out of the normal way of social life and are acting against the group of which it is a very important part. So the new crime prevention should deal with the very cause of creation of a criminal and factors fuelling its growth. Criminology for Crime Prevention The humans have reached to the current age of information after getting a number of destruction and wars. Initially, it had to fight adversities of earth and its surroundings and after the formation of some civilization, it had to fulfill the expectations of the society and associated challenges as well as the responsibilities that came up along with the evolutionary process. The criminal instinct is the outcome of the

The Dimensions of Interprofessional in Nursing Practice Essay

The Dimensions of Interprofessional in Nursing Practice - Essay Example The collaborative process has also been defined as a dynamic process which requires that professional boundaries be surpassed if each participant is to contribute to developments in patient care while appropriately bearing in mind the qualities and skills of the other professionals (Canadian Physiotherapy Association 2009). However, nurses have long held the view that failure to implement inter-professional has led to the fragmentation of care, patient dissatisfaction and poor outcomes (Leathard, 2004). Therefore, there is a need for inter-professional working in nursing practice to deliver integrated quality healthcare services, improve patient satisfaction, and save more lives. Inter-professional working in nursing practice refers to the collaboration of the healthcare team to ensure the delivery of high quality patient care services. It was acknowledged by the General Medical Council that healthcare is increasingly provided by multidisciplinary team and this collaboration brings m ore improvement to patient care (WHO, 1999). The present reflective commentary is based on a HIV positive patient who was admitted to my ward via A&E. Using this patient; I will analyze and evaluate the contribution of nursing and other members within the inter-professional collaboration process. Gibbs reflective cycle will be used to reflect my experiences of working in an inter-professional team. The cycle will help me identify the decision making and problem solving processes and discuss the effectiveness of the contribution of each member in the inter-professional practice in the light of existing relevant literature. Description I was performing my duties in the ward on a morning/afternoon shift with my mentor when a 32 years old, Vietnamese female immigrant, named Mrs. Yiu Suh was wheeled in from A&E. Mrs. Yiu Suh is a pseudonym for the patient in accordance with the 2008 Professional Code of Conduct on confidentiality promulgated by the Nursing and Midwifery Council (NMC 2008 ) which states that all names and identifying trace to the patient must be changed. Therefore, any resemblance to a ward, person, relative or trust is purely coincidental. In order to gain Mrs. Yiu Suh’s complete medical history, an initial admission process was carried out. This was undertaken by reviewing the patient’s medical notes which revealed that the patient had diarrhoea and a mouth thrush that failed to heal despite trying several home remedies. The report also provided information which suggested that the patient had not been eating well due to her mouth condition and had lost a lot of weight within a very short period of time. Three weeks prior to her admission to the ward, the patient visited her General Physician (GP) in the community for the same complaints. Her GP treated her and advised her to visit again in case there was no improvement. Mrs. Yiu Suh refused to visit her GP again as she was given leaflets on HIV and was recommended an HIV test, which she ignored. Later on the patient confessed to me that she feared the worst because she had been a commercial sex worker. It was during the course of her sex trade that she met her husband, Mr. Charles Robbins, who brought her

Reason of study Personal Statement Example | Topics and Well Written Essays - 250 words

Reason of study - Personal Statement Example Tuition and salaries were paid in cash. While working in the human resources department, I had to do everything handwritten and my first priority was to shift toward more productive methods so that the company could grow. I created methods for computerizing the operations and helped update the company to where it was digitized and, therefore, more up-to-date. I was on a mission for finding effective solutions because at the rate the company was going, there was no growth and no incentive for teachers to stay employed there. I faced a lot of resistance from staff members but after a year, I finally was able to achieve credibility which allowed me to implement many other systems that became helpful. I am most interested in MCPHS because of personal reasons having a brother who was born being extremely weak. I was in high school and he seemed to be slipping away from us every day. After finally being diagnosed, he had numerous surgeries and the doctors were telling our family each different theories of treatment. The doctors did not collaborate on his diagnosis and my brother’s health continued to fail. I know he was not the only victim of poor management and communication. There was no steady system in my country for hospitals and health care. Though doctors were qualified, care lacked. My parents traveled to the United States for him to receive treatment and were told he needed constant care. Knowing how my brother suffered, I also volunteered throughout the last semester of my fourth year at the children’s cancer ward in Prince Sultan Center. When I graduated from college and started to work, that was when I started to further understand the problems in manageme nt departments that focus on policy and regulation. It was then that I decided to specialize in the field of Regulatory Affairs and Health Policy (RAHP ). It is exactly what I am looking for in order to help others find what they need for health care purposes.

Outline the key features of cultural criminology Essay

Outline the key features of cultural criminology - Essay Example In other words it can be understood that crime is very much a human act and if we take out the civilization clause from the dictionary of human society and make it equivalent to the savagery, this crime is not exactly something which can be termed inhumane. It's something present in very nature of humans and they technically possess every characteristic of an animal. It is a threat that is comparable to anything that has been faced by the society in past but is actually a very intelligent form of threat that waits for the opportunity to transform its ability into an act of crime under the influence of desire. Hence this phenomenon of crime is basically an action which involves at least two human beings with one being the perpetrator and the other one is the victim. Crime prevention is another part of the solution that has to tackle the social complexity of crime. Though the legal procedures and enforcement agencies are very much present to redress the problem, they have miserably failed to provide something which will have some long term impact. They actually provide security either through prosecution or through prevention. Prosecution leads to arrest and a whole lot of legal procedures including the judgment and imprisonment. Prevention deals with stopping a criminal from committing something heinous. The option of committing a crime is to be closed. Hence the target issue is the creation the hindrance for a criminal through wide spread precautionary measures being implemented through every single home to any of the working place or public place present in the locality. The important point is to shield oneself from being a victim. The crime and its different techniques have to be made understood to each and every person. Right from the begin ning i.e., during childhood, one should be made aware of the prevention procedures and the importance of it has to be made a part of the complete thought process. But still after this much precaution the outcome of these procedures has been found to be very much limited and the crime rate is on its way to rise and rise. The most important thing is to act against the cause that make a criminal rather than reducing the opportunities for him to commit some crime. We have to realize that this criminal has been developed from this society only and the problem is in the social pattern and due to these patterns we have to face certain people who have got out of the normal way of social life and are acting against the group of which it is a very important part. So the new crime prevention should deal with the very cause of creation of a criminal and factors fuelling its growth. Criminology for Crime Prevention The humans have reached to the current age of information after getting a number of destruction and wars. Initially, it had to fight adversities of earth and its surroundings and after the formation of some civilization, it had to fulfill the expectations of the society and associated challenges as well as the responsibilities that came up along with the evolutionary process. The criminal instinct is the outcome of the

Reason of study Personal Statement Example | Topics and Well Written Essays - 250 words

Reason of study - Personal Statement Example Tuition and salaries were paid in cash. While working in the human resources department, I had to do everything handwritten and my first priority was to shift toward more productive methods so that the company could grow. I created methods for computerizing the operations and helped update the company to where it was digitized and, therefore, more up-to-date. I was on a mission for finding effective solutions because at the rate the company was going, there was no growth and no incentive for teachers to stay employed there. I faced a lot of resistance from staff members but after a year, I finally was able to achieve credibility which allowed me to implement many other systems that became helpful. I am most interested in MCPHS because of personal reasons having a brother who was born being extremely weak. I was in high school and he seemed to be slipping away from us every day. After finally being diagnosed, he had numerous surgeries and the doctors were telling our family each different theories of treatment. The doctors did not collaborate on his diagnosis and my brother’s health continued to fail. I know he was not the only victim of poor management and communication. There was no steady system in my country for hospitals and health care. Though doctors were qualified, care lacked. My parents traveled to the United States for him to receive treatment and were told he needed constant care. Knowing how my brother suffered, I also volunteered throughout the last semester of my fourth year at the children’s cancer ward in Prince Sultan Center. When I graduated from college and started to work, that was when I started to further understand the problems in manageme nt departments that focus on policy and regulation. It was then that I decided to specialize in the field of Regulatory Affairs and Health Policy (RAHP ). It is exactly what I am looking for in order to help others find what they need for health care purposes.

The Islamic Civilization Essay Example for Free

The Islamic Civilization Essay During the post classical era, we find the world evolving by expansion and intense communication along many regions. With expansion and communication, trade and culture travels such as West Africa being introduced to Islam. Moving into western African, between 1000ce-1450ce, the introduction of Islam has brought a great increase in slave trade and rose literacy rates, creating literate officials in state administration. However, no rigorous conversion was made, some traditional practices remained. The increase of slaves was obtained through conquest and the impact of Islam created religious power to officials in state administration due to appeal of legitimacy of rule. However distant ruling centers would be least likely affected by Islam. West Africa’s economy was greatly stimulated by the appearance of Islam. They were able to trade, not only across the Sahara, as they had in Europe and the Middle East. Prior to the influence of Islam, West Africa interacted through regional trade and with help from Tran Saharan route they were able to connect to North Africa. With the Muslims, the bringing of Islam enlarged the amount of concubines, sex slaves, in West Africa. Although concubines were not Muslim, because Muslims believed that they couldn’t enslave their own people. We see that within Muslim ancestry they’ve always been nomadic, always relocating in spite of gaining new resources. The establishment of Islam led to the development of 1st regular trade across the Sahara. The impact of Islam turned Africa into a focal point of trade, linking Africa to Eurasian world trade. The Islamic Civilization gave rise to many centers of culture and science, producing notable doctors, nurses, scientists, astronomers, mathematicians, and philosophers. Monarchies and their courts now have literate officials to assist in state administration. A quantity of West African cities had become centers of Islamic intellectual life, increasing literacy rates and legitimacy in state administration. Muslims did not seek to convert West Africans; they did practice their religion while traveling. As time passed Muslim traders were accompanied by Clerics and scholars, these men interacted with local rulers on matter relating to trade, security, and governing. Until the leader of the kingdom converted, with full support would influence citizens to convert to Islam. Although Islam made a very large impression on West Africa, no through religious transformation was made. Being the fact they were rural there was no interaction with Muslims or deepening influence of Islam. Practice such as permission for women to appear in public almost naked, being able to roam freely with unrelated men and the sparkling of dust on one’s head as a sign of respect. Other traditions also remained even though some converted to Islam due to the monotheistic belief related so closely to their belief in one creator God. While in West Africa, Islam rose slave trade along trade routes, increased literacy rates leading to conversion of literate state officials. Albeit, no religious transformation was made. Being the fact that Muslims were nomadic by ancestry they sought to carry out concubines in the slave trade. They believed that it was wrong to enslave their own people so they looked to Africans, their resource, to help them. In effect to the introduction of Islam, many aspects were imposed upon West Africans causing the conversion of monarchy. People found favor in Islam if the leader of the kingdom converted. Also religious legitimacy was brought to the attention of those who would gain status by pilgrimages to Mecca. But aside from the very large impact, no religious transformation was made because most of the cultures were rural and very distant to the places where Islam had interactions with.

Analysing The Causes And Effects Of Violence At Home Social Work Essay

Analysing The Causes And Effects Of Violence At Home Social Work Essay Violence is a big part of the world today. The news and the television always have some kind of story that is dealing with violence. People are always wondering why violence started and why people would do something like that. When we look at the big picture, most types of violence start at home. As children grow up they are influenced by many things in the world. A lot of times people say that children are the splitting image of their parents. Children tend to act and do things that their parents would do. This means that if a child witnesses someone at home getting abused by a parent, they will most likely think that it is ok and learn from that. A child learning violence at home comes with many kinds of consequences. Many children who learn and observe abusive behaviors will also demonstrate those behaviors. Research has been done in attempt to show, children who witness or are abused during childhood tend to demonstrate these behaviors during later childhood and adulthood. Aggressive and troubled behaviors in young children may be indicators or problems that are suffered at home form direct child abuse from the parents. It may also come from indirect abuse, such as witnessing domestic violence. Direct violence is a violence that is at home and is targeted against the children by the parents. There are several symptoms that a child will face when they are abused. Some will include an attempt to harm themselves, become depressed, model the behaviors of their parents, and acting out in violent and aggressive ways. Indirect violence is a violence at home in which a child witnesses abuse against the parents. There are also several symptoms to watching this kind of abuse such as the childs development is negatively impacted, negative emotional reactions, behavioral problems, and physical and mental health impairment Baldry (2007) conducted a study that was done with 532 Italian young children, measuring direct and indirect child abuse from parents and parent to parent abuse, which were causing troubled and aggressive behaviors. The results showed high levels of delinquent and aggressive behaviors and high levels of reported direct and indirect family abuse. The problems were found mostly to be associated with parental abuse. It indicated that children who are abused are more likely to become aggressive or even involved in deviant acts. The results basically said that if a child is involved in abuse or has witnessed abuse, they will have some kind of affects from it. Many women are abused by intimate partners and millions of children witness this everyday. About half of the men that abuse their wives also abuse their children. About 3.3 million children are exposed to violence against there mothers.(Baldry, 2007) Many of these children are also physically abused. Children who are exposed to violence often show difficulties in life such as violent behavior as adults. There is evidence out there that witnessing or experiencing violent behavior is related to different types of abusive behavior or even psychopathology. There are a variety of outcomes that come with physical abuse such as behavioral, emotional, and social problems. Some of the affects are short-term, but a lot of them are long-term. These affects will have an impact on the children for the rest of their lives. Murrell, Christoff, and Henning (2007) looked at the differences in generality, frequency and severity of the violent crimes, nonviolent crime behavior, and psychopathology within a population of 1,099 adult males with different levels of exposure to violence as a child. Generality, frequency, and severity of crime all increased as the levels of childhood violence increased. A theory showed that men who witnessed domestic violence as a child committed the most frequent domestic violent crimes. They also found that men who were abused as a child were more likely to abuse children. The study also found that men who were abused a child were more likely to commit more violent crimes. Studies are proving that children who are abused or witness violence are the ones that commit more violent crimes as adults. The results proved that violence has an affect of people. As the participants exposure to violence increased, so did the chances of having more violent behavior as adults. The results also showed that adults that were abused as a child will often times become a child abuser. Children who are exposed to parental violence are at risk for adjustment problems, but little is known why children from violent families develop different patterns of adjustment. In Fosco, DeBoard, and Grych (2007) research it showed that childrens perceptions and interpretations of aggression may play a role in the impact of parent violence on their short-term and long-term functioning. Parent conflicts have been linked to childrens emotional and behavioral responses to conflict as well as their adjustments in life. Parents affects on children is what shapes the child and causes them to be who they are. This explains why there are violent children in the world, who learning things from their parents. The results showed that violence does have an effect on children. Many children not only deal with behavioral problems, but also with social and emotional problems. Most children think that most of the time it is their fault for the violence, so they try to figure out why it is happening and what they can do to stop it. This can cause a huge amount of stress, which takes a lot out of a child. In many cases violence can cause a child to have many symptoms such as anxiety, depression, or even posttraumatic stress disorders. Children are often times traumatized from abuse and the effects of it. It is especially difficult for a young child to deal with abuse. That is why a lot of time children have several issues dealing with it. There are several treatment modalities out there that are developed for children who are exposed to abuse and family violence. One type of treatment is one-on-one, which deals with the individuals traumatic problems, thoughts, and behavioral interactions. Another type of treatment is group treatment, which deals with general beliefs, attitudes, and reactions to violence. Some treatments just focus on adjustment problems, such as aggression or conduct disorders that have to do with child abuse. Other treatments deal with preventive strategies, which are to help children that are living in violent families. The overall goals for exposure interventions are to help a child; 1. Separate the thoughts, cues, and any other reminders of surrounding trauma; 2. Make sense of reactions of th e traumatic event; 3. Discuss and think of an alternative response. (Vickerman, Margolin, 2007) There are several problems and results that children face when dealing with abuse. Any way that someone can help a child get through these problems will help them have a better life. All the interventions and resources out there are to help the child, so that they are not dealing with the issues for the rest of their lives. There are many studies and research found to prove that any child who witnesses or has been abused will have many affects from it as and adolescent or an adult. Children do learn and develop at a very young age and that is why it can be very harmful to a child to witness or go through abuse. A child will have many affects from violence and some of them can harm them for the rest of their lives. Many children will grow up with emotional, social and behavioral problems due to the violence that have faced. It is proven that a child that is involved in family violence will have greater chance of becoming a more violent adult. This might be the reason why we have so much violence in the world. There are interventions and treatments out there for children and adults to go for help. In most cases the treatments do help and children are able to move with their lives. The biggest thing when it come to people who have experienced violence is that most of them deal with huge problems and if the y can get help, in most cases it will not affect them forever. Abuse and violence at home needs to stop and in any way that it can be prevented or helped will help fix this problem in the world.

Swordfish :: essays research papers

Swordfish   Ã‚  Ã‚  Ã‚  Ã‚  In the opening scene of the film a major character (John Travolta) has a monologue; it is one of my favorite monologues I have ever seen in a film. The scene is carried out in a very interesting way, all the while never losing sight on the main subject. Slight variations in the focal length, lighting, sound and of course the composition of each shot, it is the most well thought out scene in the film.   Ã‚  Ã‚  Ã‚  Ã‚  Although I am no supposed to discuss the context of the scene, it is what adds a certain level of charm that would otherwise be missed. There is a discussion of the quality of film making in Hollywood, and the character relates his current situation to a quality film, the irony is not stressed which makes it believable.   Ã‚  Ã‚  Ã‚  Ã‚  The most obvious effect used in the scene, is the use and movement of both the focal length and point. Although moving the focal point can distract from the film and have it deteriorate very easily, but it is not overly done, you are able to concentrate on very particular details in the frame, instead of trying to absorb the whole frame at one time. Also you feel the dialogue is much more important than the image, you not only hear the dialogue but you listen to it.   Ã‚  Ã‚  Ã‚  Ã‚  The lighting is very well though out, the scenery is slightly dark soft ambient side light giving you a somber feeling also hinting at the time of day giving the viewer a reference point on the time that has passed. What is really important is the lighting on the main character, a soft butterfly light makes him non-threatening and the uninteresting was the face is lit puts more importance on the dialogue. Making the viewer more open to what the character has to say.   Ã‚  Ã‚  Ã‚  Ã‚  The sounds or lack of sounds in this scene accentuates the importance what is going on. Other than the dialogue every other sound is extremely subtle, light musical sounds and very little Foley work make up the rest of the auditory stimuli. There is one sound effect that is extremely subtle that makes the scene feel scrutinized or watched, that is the sound of an automatic focus changing and trying to catch up.

For Some Odd & Strange Reason :: Essays Papers

For Some Odd & Strange Reason It was a cold and blistering December morning on the campus of SUNY Brockport. Waking up and going to class on these dreadful mornings are a students worst nightmare. But for some odd and strange reason, something possessed me to get up early and retrieve a hot cup of java from the college coffee shop, Jitterbugs. Getting coffee was a regular occurrence for me every Monday afternoon after my classes were finished for the day. But for some odd and strange reason, be it the cold weather, the thought of a steamy cup of Joe or perhaps the dire need for caffeine, I managed to pull myself out of bed and go to Jitterbugs. Now because I am an afternoon regular at the coffee shop, I thought I knew everyone who worked there. Maybe not by their name but by their face, personality and their ability to make select coffee specialties like the double mocha latte with just a bit of foam. But when I walked in the door, something new hit me other than the smell of fresh Co lombian coffee at eight o’clock in the morning. The first thing I saw when I walked into the shop was this young attractive girl working behind the counter that I had never seen or spoken to before. For the first time in my life I actually felt attracted to someone that I didn’t know. She was about 5’8’’ with a nice figure; blue eyes and light brown hair that she had taken up while she worked but showed her beautiful face and smile perfectly. When I got up to the counter to order my hot beverage, for some odd and strange reason, my mind went blank. This had never happened to me before when ordering a cup of coffee. After about a minute of silence that felt like an eternity, I finally spoke my first words to the java goddess. Now me being a coffee connoisseur, I figured maybe I should order something nice yet tasty.

How Helpful Is Microsoft Word, Excel and Powerpoint?

Avery Parsons Man 1030-Week 3 Professor Nathan Riggs Nov. 4,2012 Please define each of these four forms of business ownership and then respond to the following questions: (1) Sole Proprietorship- A business that is owned and usually managed by one person; it is the most common form. (2) Partnership- A legal form of business with two or more owners. (3) Corporation- Is a legal entity with authority to have liability separate from its owners. 4) Franchisors-Owns the overall rights and trademarks of the company and allows its franchises to use these rights and trademarks to do business. The entity or person owning the rights or license of the business. Do you think that Sonic would have grown as large as it did today if had remained a Sole Proprietorship? Why or Why not ? In my opinion , I would say no due to the fact that it would have caused the disadvantage of limit growth, limited reasons and unlimited liability.In terms of partnership it would bring about conflicts with a partner, division of profits, difficulty termination and unlimited liability. As a corporation , they would have encountered limited liability, the ability to raise more money investments, ease of ownership change and the ease of separating of owner from management. What were the advantages and disadvantages to Sonic each form of business Ownership?The advantages are they have the ability to have as many Sonic Restaurants all over the world, personal ownership, lower failure rate and management marking assistance compared to someone who begin a business from scratch. The disadvantages are that they have large start-up costs, shared profits, management regulations and coattail effect. Another advantage would be having a unified voice to protect their investments. Sonic has survived and continues to be successful, not only by maintaining a strong fast food presence throughout the years as drive –in.While other chains have gone under one by one. There have been lots of drive –in a nd fast food restaurants over time. In your opinion what makes Sonic and other major successful than others? The quality food they serve. The nostalgia of this old time tradition or the novelty of it, depending upon the age of the customers it provides an irresistible attraction to a wide variety of clientele, making sonic potentially a very profitable franchise option. In closing ,Sonic restaurants still are no. through various changes and innovations made rather recently, Sonic Drive in has been able to expand its number of store locations within the past decade. Today there are nearly 3,000 Store locations all across the nation ,and the company boasts market capitalization that exceeds 1. 5 billion. References: Learning activities 1 and 2 Learning video Sonic is Booming Understanding Business McGraw & Hill Chapter 1 pgs. 8-11 Chapter 5 How to form a business-pgs. 114-145

Masque of the Red Death By Edgar Allen Poe

Edgar Allen Poe â€Å"The Masque of the Red Death† 1) What does each color in each room mean? These colors represent the seven deadly sins which are laziness, lust, gluttony, greed, pride, anger, and covetousness. The colors can also represent the seven stages of man starting from birth, toddler age, childhood, teen age, middle age, old age, and lastly death. Blue is birth, Purple is royalty and power, Green is growth and life, Orange is destruction, White is purity, Violet is knowledge and memory, and Black is death. ) Why do you think Poe arranged the apartments in this manner? The way Prince Prospero arranged the rooms is very peculiar. He did it from east to west according from when the sun would rise to when it would set. When the sun would rise it would mean birth and when it would set death. Just like the rooms blue was on the east so it would mean birth and black being on the west meaning death. 3) What do the colors add to the suspense in the story?The colors add cert ain suspense to the story because we do not have a meaning to them. They give you a mysterious out look towards what can happen next. We obviously have the idea that the black room means death and that someone will eventually die. 4) What does the ebony clock represent and what in the story leads you to this conclusion? It represents every hour that they live past the Red Death or until it comes since they cannot escape it. The fact that the clock is ebony meaning black it symbolizes the color of death.So we can come to the conclusion that sooner or later someone is going to die. 5) Why does the ebony clock reflect Poe’s personal life? It reflects his personal life because Poe had a lot of deaths happen in his life, starting with his parents when he was young. These deaths were all related because at that time tuberculosis was the main cause of death. Reading his biography we soon see that all his loved ones died from tuberculosis. Although it is not clear of what he died fro m.

Analysis of Burger Kings Seven Incher Hamburger Advertisement

Analysis of Burger King's "Seven Incher" Hamburger Advertisement Two young teenage boys are dropped off at the mall and their parents run some errands. Armed with ten bucks each and some time to kill, the boys begin to roam the halls looking for anything they can spend their money on. While walking near the food court they catch a whiff of many different traditional foods, but what they see really catches their eye. On a banner near Burger King stands an advertisement of a wide-eyed young girl with her mouth open facing a BK (Burger King) â€Å"Seven Incher† hamburger. The text around the photo reads, â€Å"It’ll blow your mind away† in all caps. Hormones racing, the two boys know what the bulk of their money will be spent on. Companies who create advertisements for products that are essentially â€Å"a dime a dozen† will seek to publish something that sticks out. Was this method the best possible way to do so? Or might it create more problems than good for Burger King? I’m going to make the argument that BK uses sex in advertisements to target their younger male audience, rather than specifically using their products. I will do this by evaluating Burger King’s target audience, their history of advertisements, and the slogans and pictures incorporated in their messages. Method Target audience is defined as â€Å"a specific group within a larger audience†. Target audiences are used in marketing by companies who want to reach a specific demographic of people and also share specific demographic traits. Slogans are â€Å"a brief attention-getting phrase used in advertising or promotion† (Merriam Webster, 2015, 2). Companies use these to make an advertisement connect with their target audience. Analysis Burger King’s target audience when these advertisements were run was a younger male-focused group (Morrison, 2012, 1). More recently Burger King has branched out and developed newer, healthier options for their menu. However, the stereotypical â€Å"manly meat† menu that they previously sported appealed directly to their target audience. The â€Å"seven-inch burger† advertisement ran with the skinny model covered in makeup, mouth open and eyes wide, facing the burger while the written message read, â€Å"It’ll blow your mind away†. Another advertisement BK ran was the legs of a woman from the knee down, while she only wears red high heels and a Burger King crown around her ankles. Clearly, this gives the illusion that she would be wearing little but the â€Å"crown† and once again points directly to the sexual nature and overall target audience of the brand. Combine the audience with the suggestive sexual messages, and Burger King all of a sudden not selling value meals and sides but rather sexual innuendos directly aimed at their male-dominant young audience. Burger King has a history of running advertisements that have been edgy and sexually suggestive over the last 20 years. Since Burger King has a product and product line that is duplicated by many (that being the fast food and hamburger industry), they are essentially not advertising just their product and prices but instead a snapshot of what they offer combined with sex. In the advertisement with the woman wearing the BK crown around her ankles, her shoes are a dark shade of red. Red is the â€Å"most emotionally intense color, red stimulates a faster heartbeat and breathing† (Johnson, 2015, 5). The color red also â€Å"exudes a strong and powerful masculine energy† while â€Å"stimulating deeper and more intimate passions in us, such as love and sex† (Scott-Kemmis, 2015, 6). It simply was not just by chance that BK chose to place red shoes on a model with a suggestive notation attached to it, but instead a carefully constructed message aimed to maximize their p rofits for their audience. The written slogans in each individual message, while it has something to do with the products they offer, arguably has just as much to do with sexual suggestions. â€Å"It’ll blow your mind away† is a message constructed about sex, with the product in mind. â€Å"Irresistibly long beefy† is another slogan by Burger King that possesses that same double standard of fitting the product and sex. Because this message is written in all capital letters, the advertisement gives the vibe that the message is masculine and not afraid to hide the double meaning. In the advertisement that solely has the woman’s legs with the BK crown around her ankles, there are no words that appear on the publication except for a small picture of a new product they are introducing. Because there are not any words tying the picture to any specific product, it seems to be an obvious example of thinking sex first, then their overall brand. Knowing that their audience is young and male dominated, this advertisement tactic may be the best possible solution, even though morally it may seem unethical or wrong. While it may be true that sex does sell, perhaps the reason why they had to incorporate other products and target a new audience was because the food industry was not the best place to sport that idea. There is clearly no doubt that these advertisements were published with the idea of sex first and their products and brand second. Looking at the original target audience, history of print advertisements, and the written slogans on each, there is no question that their focus was tapping into the industry of their young male audience. It is safe to say Burger King thought the best way to do so was through the means of mesmerizing customers with women and sexually indicative messages.